Quiz - l-w-marketing.com

Find The Gaps In Your Marketing

1. When it comes to marketing, we...

Use a range of activities that all support the same objective

Use several activities, although some perform better than others

Rely heavily on one or two activities

Focus mainly on one core activity

2. How often do you carry out research to understand your customers?

We regularly gather insight at every opportunity we can

We send out a questionnaire once a year

We occasionally ask them for feedback

We never do this

3. Do you have marketing objectives?

Yes, we always have SMART objectives we’re working towards

We know what we want to achieve and we choose our marketing activities with this in mind

We know where we’re headed, but it needs some clarity

We don’t have marketing objectives

4. Which level of measurement best describes how you evaluate your marketing?

We measure everything against key KPIs that are reported back to our directors

We track some performance indicators, such a website traffic or social media stats

We look occasionally but it’s not formalised

We don't measure results

5. How often does your marketing direction change?

We follow a clear course and know where we’re heading

We make occasional changes when needed

We change direction fairly regularly

We often jump between different ideas and activities

6. Which statement best describes your expectations of marketing?

We understand that building momentum takes time

We know it takes time, but get frustrated by it

We often expect results fairly quickly

We become concerned if we don't see immediate results.

7. What role do PR, case studies and content play in your marketing?

They support wider business and marketing objectives

They are part of a broader mix of activities

We use them to generate enquiries directly

We don’t do this

8. How well is your brand positioned in the market?

We have a clearly defined position and target audience.

We understand our place in the market reasonably well.

We have some ideas but haven't formally defined them.

We've never really considered it.

9. Do you have a marketing strategy document and is it regularly reviewed?

Yes, and all our decisions are driven by it

We have a written plan and we stick with it as best we can

We try to do what has worked well before, but we don’t document it

We have never had a marketing strategy

10. Our marketing decisions are usually based on...

A clear understanding of where we're trying to get to

A mixture of planning and experience

What has worked before

Whatever seems most likely to work