It’s Time to Take the Guesswork Out of Marketing
Businesses make decisions about their marketing all the time. But what are those decisions actually based on? All too often, decision making in business is done with instinct or preference instead of evidence and objective thinking. Especially when it comes to marketing. But does that really matter? Isn’t gut instinct a good thing? The truth […]
Why Paying For Thinking Is The Most Cost Effective Marketing Investment
Marketing is often judged by what it produces. Whether it’s social media, emails, blogs or websites, the focus is very often on output. It’s not hard to understand why. These things are visible, tangible and easy to point to. However, what is far less visible and far less valued, yet the most important element of […]