Are You Still Guessing at Marketing?
I recently saw an advert promoting marketing training. It made the bold statement to say that most marketers don’t know how marketing works and most British marketers have no formal training in marketing. Marketing is one of those professions that many people find themselves in rather than it being their chosen career path. They’ve come […]
Why It’s Time to Break the Cycle and Take Marketing Strategy More Seriously in 2026
As budgets continue to be squeezed and results are needed more than ever in this turbulent economy, many businesses are taking a closer look at their marketing. But unfortunately, for too many companies, the right things aren’t changing. What I all too often see is the same cycle repeating itself. Time and money are put […]