Lindsay Woodward, Managing Director of Lindsay Woodward Marketing and Fellow of the Chartered Institute of Marketing, has successfully passed her latest Chartered Marketer audit, marking her 14th consecutive year with Chartered Marketer status
Awarded by the Chartered Institute of Marketing (CIM), Chartered Marketer status recognises experienced marketers who are committed to maintaining high professional standards and continuing to develop their knowledge and skills.
For Lindsay, maintaining the status for 14 consecutive years is particularly important because marketing never stands still.
Lindsay said: “I’m incredibly proud to have passed my audit and to be a Chartered Marketer for the 14th year running. I first achieved the status in 2013, and I’ve made the decision every year since to keep investing in my professional development.
“Marketing has changed enormously during that time. New channels have appeared, technology has transformed how we work and customer behaviour continues to evolve. I think it’s incredibly important that anyone who is advising businesses on their marketing keeps learning and developing too.”
Continuous professional development has seen Lindsay undertake training across a wide range of marketing disciplines over the years. This has included behavioural economics, marketing strategy, campaign management and other areas that have helped to continually develop the strategic support offered by Lindsay Woodward Marketing.
Lindsay added: “One of the things I feel very strongly about is that marketing expertise goes far beyond being able to create social media posts, build a website or run an advertising campaign. Those are marketing activities, but there needs to be proper marketing knowledge and strategic thinking behind them if businesses want to get the best possible results.
“That’s one of the reasons why maintaining my Chartered status matters to me. My clients are trusting me with their businesses, their budgets and their ambitions, and I want to know that the advice I give them is backed by both experience and up to date professional knowledge.”
If you’re looking for experienced, strategic marketing support for your business, get in touch with Lindsay Woodward Marketing to arrange an exploratory meeting.