DISCOVERY → STRATEGY → ACTION PLAN → DELIVERY
While every strategy and plan we write is bespoke and works specifically for that client, we have developed a robust structure over time to ensure that your strategy is built in the best possible way.
Marketing is one of the biggest investments many businesses make, yet important decisions are often based on assumptions, trends or gut feel. We know that doesn’t lead to the best results. Our approach brings structure, evidence and clarity to those decisions, ensuring marketing supports wider business objectives and delivers measurable value.
This is how we work.
Step 1
Before we build anything, we spend time understanding your business.
That Includes:
This isn't a surface level review. It's where we start to uncover whatt's working , what isn't and where the real oppurtunities are. This means we are able to build your strategy on facts and not guesswork.
Step 2
One we build the full picture, we then build your bespoke strategy.
This is where we make clear decisions about:
We use the STP model to pinpoint segmentation, targetting and positioning, giving you a robust strategy that is focused on your core business objectives.
Step 3
The next step is to turn the strategy into a practical plan. This sets out what needs to happen, when and why.
It's not just a list of ideas. It's a structured approach that normally balances short term activity with long term growth, so you're building momentum whilst also strengthening the foundations of the business.
We will consider the full marketing mix as part of your plan and make recommendations on which activities will be best to ensure you meet your core objectives.
Step 4
Once it's been developed, we will present your plan to you and then we can decide together the best way to implement it. We will work in whatever way suits you best.
That might involve Lindsay Woodward Marketing:
What matters is that everything is aligned with the strategy. We don't just "do marketing". We make sure the right marketing is done.
Why this approach works
Most businesses start with activity. They launch a social media campaign, redesign a website or start sending emails.
We start by asking why.
Understanding a business, its objectives and what success actually looks like leads to better decisions and better results.
Getting started
We always start with a conversation.
We’ll talk through what you’re trying to achieve, what’s currently happening and whether a more structured approach would help. From there, you can decide what the right next step looks like.
If that sounds of interest, book in your free strategy consultation and we can take it from there.
At Lindsay Woodward Marketing, we are able to act as a full service agency to help deliver your strategy, if that's what you need. This means we aren't biased in the activities we choose for you. We are able to select the best actions to ensure you can meet your goals, whatever they may be.
Our implementation services include:
